AWAN Festival: Music Industry 101 (in-person workshop)

23 March '23 at 6:00 pm to 8:30 pm

We’re delighted to once again be partnering with Arab Women Artists Now Festival (AWAN) to host an industry-focused workshop in March.

Demystify the music industry in this 2-hour session led by Sarah El Miniawy, founder of Simsara Music, and most recently Simsara Records. We will start by identifying the entities and specialisations found in any given music industry, before we dissect the remit of each of them and the complex web of relationships between them.

This workshop will equip you with the essential knowledge and much needed clarity to become more intentional and confident in your work in today’s fast paced and ever changing music business.

It is suitable for both DIY musicians and bands, and early career music managers. We will end the session with a round of Q&As to help you make more sense of the information shared.

Sarah is based between Cairo and London, Simsara Music is an artist management and creative producing agency known for the intimate infrastructure behind some of the most innovative Arabic music today, including Nadah El Shazly’s Ahwar, Maryam Saleh, Tamer Abu Ghazaleh and Maurice Louca’s Lekhfa, Elephantine by Maurice Louca and most recently Nancy Mounir’s Nozhet El Nofous.

Intentionally small in scale with a keen curatorial ear for adventurous new sounds, the agency cemented its commitment & contribution to the region’s teeming music scenes with its new imprint, Simsara Records, and the release of Nancy Mounir’s remarkable debut record Nozhet El Nofous in 2022. Simsara Music also launched Tarkeeza in 2021 as a music management training platform in Arabic, exploring the full spectrum of skills and knowledge needed for effective music management.

Sarah developed her PR experience working for the Barbican Centre for eight years whilst pursuing a master’s degree in music and anthropology at SOAS. Born in Algiers to an Algerian mother and an Egyptian father, she was brought up between the two countries before moving to London in 2005.


The Arab British Centre

1 Gough Square, London, EC4A 3DE


AWAN & The Arab British Centre

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